![]() ![]() ![]() But some energy drinks contain more than that, and many are also laden with food colorings, additives and exorbitant amounts of added sugar. Food & Drug Administration, for most people, a moderate intake of 400 mg of caffeine per day (the amount found in about four or five cups of coffee) should be okay. Although these beverages won't provide true sustained energy, they can be a convenient boost when needed. But many turn to caffeine and energy drinks for a quick fix. Quality sleep, optimal hydration (with good old H2O) and a balanced diet are the ultimate tools for improving energy levels in the long run. The new branding was launched in a big way with the brand’s first television commercial and integrated 360 campaign.ĭesigners: PepsiCo Design & Innovation, PepsiCo.We updated this article in June 2023 to ensure all picks were in stock and accurately priced. They also took what worked from the previous branding including a bold application of the star equity to build brand awareness. The designers took an evolved approach to shape language, typography, and product imagery. The visual identity system is based on a gold and black color palette to elevate quality expectations. Key information was brought to the top of the pack creating an iconographic caffeine level system so customers can shop across the portfolio based on their energy needs - caffeine levels are something other energy drink brands relegate to the back panel.įor sub-lines the designers reduced the SKUs and designed each one according to the style of different music genres. The designers developed an innovative “paired” product imagery that gives persistent branding in the cold vault and easy information navigation for consumers. This included taking a new approach to the logotype - creating a wordmark that’s more mature and jives with the star. Using this simplified brand symbol as the foundation of the design strategy, the designers got to work crafting an entirely new packaging and visual identity system. The design strategy embraced this ubiquitous shape infusing it with renewed confidence, timelessness, and modernity all while making it approachable, desirable, and badge worthy. Luckily for the designers, all the pieces were already in place, they just needed to dust everything off and remix the brand for modern times. However, with a decade-old identity it was time for an infusion of… well… energy. When people see the brand, they know exactly what it is. Rockstar was one of the original energy drinks with a long history. This bold, new golden star serves as a strong foundation for brand equity moving forward, serving as an icon for the aspiration of the hustle. The new packaging architecture leverages the star as a supergraphic that connects cans on shelves with advertising in the field to create a bold billboard that transcends touchpoints. Rockstar Energy Drink Redesign was awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. They re-engineered the iconic star logo to be modern. The designers thus challenged themselves with this portfolio-wide global brand identity. has reimagined and redesigned the new image and branding of one of the world’s most well-known energy drinks: Rockstar. Led by the design team of PepsiCo Design & Innovation, PepsiCo. ![]()
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