The world of design is ruled by the same aesthetic. Soft and fluffy creatures like kittens, puppies, pandas, koala bears, bunnies, small seals are absolutely adorable for the Japanese. smaller versions of wild animals such as elephants, hippos, bears. Also included in the term are things naturally tiny or the miniatures of what in nature is large and dangerous, e.g. It may be a clumsy kitten, which has just fallen from the couch, a stuffed animal attached to a purse, a soft, big-eyed mascot without lips, a pink toaster, a furry photo frame or a ribbon attached to one’s hair. In simple terms, it mainly refers to what is cute in a childish, immature manner, therefore arousing admiration. It helps to describe people and things that are not only pretty, attractive, nice, sweet and graceful, but also innocent, weak, helpless, tiny, even a little bit pathetic.
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